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The CARE International Advocacy Handbook

Advocacy is integral to delivering CARE’s vision. This manual is a toolkit of approaches, techniques and additional resources to help CARE staff think about how to integrate advocacy into their work. It has been updated from its original 2001 version to take into account various developments in CARE, such as the programme approach and the focus on women and girls. It also recognises that CARE now works in a range of contexts, from fragile to middle income states, and with new actors. The manual is structured around an eight-step advocacy planning cycle and could be used to plan an initiative from start to finish or dipped into at any point during the process. It is key to remember that advocacy is not a linear process but a more complex one where plans have to be adapted when contexts change.

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