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Participatory Market Chain Approach

Authors: Thomas Bernet, AndrĂ© Devaux, Oscar Ortiz and Graham Thiele 
Publication Date: January 2005 (BeraterInnen News)

The Participatory Market Chain Approach (PMCA) is a new participatory R&D method involving the different actors of market chains. It seeks to generate group innovations based on a well-led and well-structured participatory process that gradually stimulates interest,